Simpson & Parsons Insurance Consultants Limited have been established in the heart of the English Lake District since 1983. Founded by John Simpson & John Parsons (The Johns) all those years ago, the dynamic duo worked hard to create a reputation for reliable, high quality service provided by knowledgable and qualified advisors.

Enthusiastic to support the local community and local businesses, the Johns were quick to identify the plentiful array of fine quality Hotels and Guest Houses in and around the Lake District and were keen to develop a product to suit the individual needs of these proprietors. They were inspired to design and implement an insurance product which would cover the essential and specialist needs of the Hospitality Industry whilst giving opportunity for variation in terms or policy parameters so that an Hotelier may be furnished with a policy which is entirely designed around them.

Included below is a small article from the local newspaper of yesteryear. 

This 'tailor-making' approach to our product offering has been replicated with other areas of the business so that commercial and personal clients may enjoy the same benefits, we believe this has been the secret of our success in what has been an extremely competitive market  for many years. Simpson & Parsons  are now a sizeable local employer with over 30 employees. We are proud to say, some of these valued colleagues have been with us for over 20 years.

Based on the High Street of Windermere, we welcome any personal or commercial customers to visit us for a coffee, likewise we are well placed to visit our clients near or far should they require. We work closely with KNS Financial Planning whom specialise in Life Insurance, Investments and Tax Planning and share our desire to offer products and services that will benefit our clients, offering peace of mind, opportunities for improved wealth and protection from external threats.

In recent years the company has been under new direction in the form of Tim Parsons whom brings a fresh pair of eyes to a long established industry whilst sharing the core values that have made Simpson & Parsons the successful business it is today.

In the present day, we have the advantages of sophisticated technology and systems, retaining our concentration on personal service which has always been the hallmark of Simpson & Parsons’ business approach.

We believe we offer something truly different in todays market - a winning combination of experience, size, efficiency and service. This makes ours an insurance service that is largely unrivaled. Comprehensive cover, competitive premiums and complete service are the key to our success.

Jensten Group acquisition forms sixth regional centre of excellence

The Jensten Group has acquired Simpson and Parsons for an undisclosed amount. The deal, which has received regulatory approval, will see the business become Jensten’s Northern regional centre of excellence – the business’ sixth regional centre - servicing clients across Cumbria and the North.

The Lake District based broker has offices in Windermere and Kendal and will bring more than 20 staff and £9m GWP to the Group. With the local economy relying heavily on tourism, Simpson & Parsons has established itself as the broker of choice for accommodation and hospitality businesses in the region. Using its in-depth understanding of client needs across the sector, the business has developed specialist products for hotels, guest houses, B&Bs, holiday homes and restaurants.

The approach taken by Simpson and Parsons mirrors Jensten’s strategy of leveraging a deep understanding of client needs and underwriting capability to create specialist products, manufactured by Jensten Underwriting and distributed through Jensten’s retail broking operation, which consists of the Jensten Insurance Brokers division and its network proposition, Coversure. The model provides the business with a differentiated proposition which delivers real value to clients and provides a stable base from which to achieve further organic growth.

Tim Parsons, CEO Simpson & Parsons will remain with the business as Regional Managing Director, Northern Region, reporting into Robin Thomson, MD Jensten Insurance Brokers. Commenting on the deal, Tim said: “With Jensten, we’re joining a business where our established regional presence and focus on delivering great solutions for our specialist groups of clients is valued and seen as important. From the beginning it was clear to us that Jensten were the right people to partner with; their focus on our people, the cultural fit, and the part we’d play in the wider strategy to grow, gave us the confidence that joining the Jensten family was a fantastic next step for the business.”

Alistair Hardie, Jensten’s CEO commented: “Simpson and Parsons gives us an additional regional centre of excellence as we focus on building a connected broker of scale. Our centres of excellence, whether regional or specialist, allow us to get close to our different client groups, building a comprehensive understanding of their needs. Having extensive underwriting and product capability as an integral part of our strategy means we are benefitting from our ability to build and distribute market-leading client propositions.”